popspot Mobile App – A Foot Traffic-driven Social Map For Your Business.

popspot offers an innovative B2B mobile marketing software as a Service (SaaS). The mobile application provides location-specific advertising aimed at driving traffic to your business. popspot offers a foot traffic-driven Social Map for your business, which provides location specific advertising aimed to drive traffic to your business.

popspot is a mobile app project that we have worked on over the past three years. The UI/UX Design has gone through four iterations throughout project’s lifetime. Starting off as a self-funded startup MVP project, popspot has evolved through multiple user feedback-driven UI/UX Design overhauls. popspot obtained seed funding and continues to rapidly iterate its design and functionality to meet its user’s preferences and needs.

We have worked on this project’s UI/UX, as well as the technical development of the mobile application. With our understanding UI/UX Design, and the constraints a technical team is often faced with, we are able to deliver a design package that will be prepared and organized with technical developers in mind.

A heavy emphasis was put towards Content & Technical On-site SEO accompanied with many iterations of keyword research as the target buyer persona evolved throughout time.

Technologies & Skills Used:

Product Development

  • Techniques: Lean Startup, User Stories, Product Roadmap, Kanban, Rapid Iterative Approach, Minimum Viable Product (MVP), User Feedback-driven Development, Test-driven App Development, Agile Development, Waterfall-Agile Hybrid Development.
  • Tools: Trello, Slack, Typeform, Balsamiq, Sketch, InVision, Google Analytics, Prezi, Powerpoint.

Mobile App Development

  • Swift 4 for the natively-built iOS Mobile App
  • Java for the natively-built Android Mobile App.
  • NodeJS, Parse, and MongoDB for the server-side code and database.

UI/UX Design

  • User Interface (UI/UX) Design using Sketch for an iOS and Android mobile application primarily used on a smartphone.
  • Over the years we’ve worked on this project a combination of Adobe Photoshop, Adobe Illustrator, Sketch, and InVision have been used for design efforts.

Digital Marketing & Data Analytics

  • Ubersuggest, SpyFu, GTmetrix, MozBar.
  • WordPress, HTML5, CSS3, PHP, Javascript (ES6).
  • Google Analytics, Google Search Console, Google Trends, Google PageSpeed.
  • Social Media Marketing (SMM) campaigns on Facebook, Instagram, Linkedin, and Twitter using Hootsuite.
  • Email Marketing using Constant Contact before switching to Mailchimp.

Server Administration (SysAdmin)

  • Digital Ocean for hosting the marketing website.
  • Heroku for the main mobile app server infrastructure.

 

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