popspot Mobile App – A Foot Traffic-driven Social Map For Your Business.
popspot offers an innovative B2B mobile marketing software as a Service (SaaS). The mobile application provides location-specific advertising aimed at driving traffic to your business. popspot offers a foot traffic-driven Social Map for your business, which provides location specific advertising aimed to drive traffic to your business.
popspot is a mobile app project that we have worked on over the past three years. The UI/UX Design has gone through four iterations throughout project’s lifetime. Starting off as a self-funded startup MVP project, popspot has evolved through multiple user feedback-driven UI/UX Design overhauls. popspot obtained seed funding and continues to rapidly iterate its design and functionality to meet its user’s preferences and needs.
We have worked on this project’s UI/UX, as well as the technical development of the mobile application. With our understanding UI/UX Design, and the constraints a technical team is often faced with, we are able to deliver a design package that will be prepared and organized with technical developers in mind.
A heavy emphasis was put towards Content & Technical On-site SEO accompanied with many iterations of keyword research as the target buyer persona evolved throughout time.
Technologies & Skills Used:
Product Development
- Techniques: Lean Startup, User Stories, Product Roadmap, Kanban, Rapid Iterative Approach, Minimum Viable Product (MVP), User Feedback-driven Development, Test-driven App Development, Agile Development, Waterfall-Agile Hybrid Development.
- Tools: Trello, Slack, Typeform, Balsamiq, Sketch, InVision, Google Analytics, Prezi, Powerpoint.
Mobile App Development
- Swift 4 for the natively-built iOS Mobile App
- Java for the natively-built Android Mobile App.
- NodeJS, Parse, and MongoDB for the server-side code and database.
UI/UX Design
- User Interface (UI/UX) Design using Sketch for an iOS and Android mobile application primarily used on a smartphone.
- Over the years we’ve worked on this project a combination of Adobe Photoshop, Adobe Illustrator, Sketch, and InVision have been used for design efforts.
Digital Marketing & Data Analytics
- Ubersuggest, SpyFu, GTmetrix, MozBar.
- WordPress, HTML5, CSS3, PHP, Javascript (ES6).
- Google Analytics, Google Search Console, Google Trends, Google PageSpeed.
- Social Media Marketing (SMM) campaigns on Facebook, Instagram, Linkedin, and Twitter using Hootsuite.
- Email Marketing using Constant Contact before switching to Mailchimp.
Server Administration (SysAdmin)
- Digital Ocean for hosting the marketing website.
- Heroku for the main mobile app server infrastructure.
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popspot Mobile App (formerly known as “ObviPop”)
popspot is a progressive communication mobile application. It uses geofence technology to detect users within your immediate locality. When a user is detected “In Your Bubble”, our app allows you to request a connection. Upon connection users virtually “Handshake”, sharing their emails and phone number while simultaneously connecting on all social media platforms.
popspot offers an innovative B2B mobile marketing software as a Service (SaaS). The mobile application provides location-specific advertising aimed at driving traffic to your business. popspot offers a foot traffic-driven Social Map for your business, which provides location specific advertising aimed to drive traffic to your business.
