Brownsville Texas SEO Company
We are a Brownsville Texas SEO company that designs innovative digital marketing strategies for companies looking to enhance their online presence and expand their digital reach.
SEO Services in Brownsville, Texas for an Antiquated Digital Existence
A Basic Website is No Longer Enough
There was once a time when just having a basic website was enough to effectively have an online presence. Unfortunately, those days have very much ended and now having a strong online presence requires a special set of skills and a thorough understanding of how complex search engines and social media platforms work.
Furthermore, profound insights for decision-making can be derived from advanced data analytic platforms. But improper implementation and analysis of these analytics can lead to great opportunity costs.
Until this point, most companies haven’t realized the missed opportunities that confining your digital strategy to a basic website causes. A lot of the time, a company’s website is seen as a peripheral marketing tool to its traditional marketing initiatives. The fact is a company’s website and digital presence can be much more.
Our Solution: An Integrated Digital Marketing Strategy
We offer customized digital marketing packages that include everything needed to maximize your online presence and drive targeted traffic, getting your company useful website conversions. We apply cutting-edge digital marketing techniques and use the Lean Startup method to rapidly test, measure, and learn what works best for you. Our packages offer a full digital marketing suite of essential services that you can learn more about below.
Solution
Our Solution: An Integrated Digital Marketing Strategy
We offer customized digital marketing packages that include everything needed to maximize your online presence and drive targeted traffic, getting your company useful website conversions. We apply cutting-edge digital marketing techniques and use the Lean Startup method to rapidly test, measure, and learn what works best for you. Our packages offer a full digital marketing suite of essential services that you can learn more about below.
SEO Audit
An SEO Audit will be performed to reveal issues with Technical SEO, Content SEO, and other areas where sitewide SEO Quality can be improved.
Here is a quick breakdown of our SEO Auditing process:
- Analyze and identify issues with the On-Site Technical SEO of the website.
- Inspect each page’s On-Site Content for SEO Optimization Effectiveness.
- Measure Current Keyword Rankings and Keyword Competition.
- Survey the website’s Link Quality.
- Perform a Google Analytics & Google Search Console Audit.
SEO Services in Brownsville, Texas for an Antiquated Digital Existence
A Basic Website is No Longer Enough
There was once a time when just having a basic website was enough to effectively have an online presence. Unfortunately, those days have very much ended and now having a strong online presence requires a special set of skills and a thorough understanding of how complex search engines and social media platforms work.
Furthermore, profound insights for decision-making can be derived from advanced data analytic platforms. But improper implementation and analysis of these analytics can lead to great opportunity costs.
Until this point, most companies haven’t realized the missed opportunities that confining your digital strategy to a basic website causes. A lot of the time, a company’s website is seen as a peripheral marketing tool to its traditional marketing initiatives. The fact is a company’s website and digital presence can be much more.
Don’t restrict your digital presence
Search engines, such as Google, have special algorithms that analyze your website and try to understand what it is about and if it has validity. Without taking into account how Google analyzes your website, you will end up lacking a search engine presence. Furthermore, by not organizing and curating your website’s content, you will face the issue of not driving targeted traffic and low search engine rankings.
Many companies do not have a dedicated digital marketing department necessary for capitalizing on digital marketing opportunities. While some do, the hiring and management of a digital marketing and web development team is complex and costly.
Ultimately, ignoring digital marketing opportunities leads to a lack of qualified leads from digital marketing channels and poor digital brand recognition.
Our Solution: An Integrated Digital Marketing Strategy
We offer customized digital marketing packages that include everything needed to maximize your online presence and drive targeted traffic, getting your company useful website conversions. We apply cutting-edge digital marketing techniques and use the Lean Startup method to rapidly test, measure, and learn what works best for you. Our packages offer a full digital marketing suite of essential services that you can learn more about below.
SEO Keyword Research & Competitive Research
The keyword analysis from the SEO Audit will allow us to generate a more targeted keyword strategy to increase search engine visibility, decrease bounce rate, and increase conversion rate.
Competitive keyword research and analysis with be performed on all selected target keywords. This Competitive SEO investigation will gather information pertaining to the competition’s SEO strategy and help determine how we can best compete for our target keywords.
We always take in account the client’s desired target buyer personas and leverage existing keywords.
Digital Marketing Content Strategy
We will determine each content page’s focus keyword and supporting keywords selected from the developed keyword portfolio. We use this information to map out a content strategy blueprint for each content page in terms of keywords, content flow, internal linking, and other elements.
Content Creation
We will create new page copy, or optimize existing copy, based on the SEO Blueprint laid out during the Content Strategy Development phase. We will optimize each page element that contributes to the page’s SEO, while sticking to the SEO Blueprint. Using the AIDA approach to copywriting, we will produce effective content that maximizes conversion potential. Once all copywriting efforts are completed, we will ensure compliance with the current SEO copywriting guidelines.
On-site Digital Marketing
Your website will be optimized based on the targeted keywords we research and technical site-wide optimization. We optimize the website and its content pages to ensure each component is SEO-Ready in terms of Google’s Current SEO Guidelines.
Technical SEO
We optimize the website and its content pages to ensure each component is SEO-Ready in terms of Google’s Current SEO Guidelines.
Here is a short-list of technical SEO areas we focus on:
- Schema Markup Implementation, AMP Validation, SSL Certificate Configuration, Proper Redirect Configuration, Proper Pagination Configuration, Spam Score Analysis, Cache System Configuration, Broken Links Analysis, Indexation & Accessibility Quality.
- Ensuring optimal page speed and a mobile-friendly user experience.
Data Analytics & Reporting
The data analytics will be primarily implemented with the Google Analytics Suite. We will set up and configure Google Analytics to collect, organize, analyze and present website data analytics in a streamlined fashion.
Digital Paid Ads
Whether it’s through Social Media Ads or Google Ads, our experts will create campaigns designed to drive quality traffic to your website.
Social Media Marketing
We will work with you to put together social media campaigns to connect you with your clients. In addition, we will optimize your social media profiles and grow your social media following.
Email Marketing
Targeted email campaigns will keep your brand in the mind of your clients. Properly placed calls to action will help convert your leads into sales.
Client Discovery & Market Analysis
Our business analyst meets with you to learn about your high-level business goals. Through competitive analysis and industry research, we will partner with you to develop a customized marketing strategy. We take client discovery extremely seriously.
Two mandatory client discovery phases are required for each project we take on. The first discovery phase aims to better understand the client’s high-level business model and company objectives. The second discovery phase aims to review the progress of the project and obtain feedback to ensure we are approaching each aspect of the project in line with the client’s vision.
To successfully assist in achieving a specific business goal, we must fully understand a client’s business and the strategic direction they want to take. To ensure this success we make sure to define concrete digital marketing objectives that will meet the demands of the high-level business goals.
Exclusive Clientele
We are a boutique digital marketing agency, so we are highly selective with our clientele. We do not have tons of clients that we are constantly juggling. We only work with clients that we can provide valuable results for and understand the value of the service that we are offering. We create custom solutions for our clients and provide highly personalized service.
Non-compete Custom Solutions
We approach each project looking to provide the most effective and efficient solution possible to meet your business goals. We aim to drive quality traffic and targeted leads, do not accept client competitors, and make all strategic decisions based on analytical data.
End-to-End Packages
Our in-house digital marketing expertise encompasses the full skill stack required to implement and maintain an effective integrated digital marketing strategy. This includes website design, website development, market research, SEO auditing, on-site SEO, technical SEO, keyword research, competitive analysis, social media marketing, video marketing, and data analytics.
Competitive Advantage
Why Choose Us
Our number one focus is to understand your business-level goals and provide you with the most effective integrated digital marketing solution that will get you the results that you need. Only once we’ve gotten a firm understanding of your current market position, digital presence, and business goals do we continue to develop a customized project plan for you.
Metrics are at the foundation of all Internet marketing
When our content design company builds awesome websites geared toward driving brand awareness and visitor conversion (which is all the time), we test them for performance loading speed and their relation to digital visibility and better traffic stats. We also compare them to the old website to demonstrate the benefits of having a cutting-edge company website. Later, we compare both sites again, this time looking at stats that highlight digital visibility, traffic amount and quality, conversions, and lead generation.
A data analytics dashboard framework for providing straightforward and actionable insights for digital marketing clients that will allow for an easy understanding of the most important growth-focused KPIs for confident decision-making and reliable experimentation.
The analytics dashboard will primarily be focused on the website since it is the main digital asset for our integrated digital marketing framework. It will also include two or three actionable KPI metrics for each digital marketing channel we use in order to understand each channel’s performance and growth while also enabling experimentation that cannot be effectively measured with the website’s actionable KPI analytics dashboard.
