Key Problems and Challenges
- The digital marketing landscape needed to be understood and researched.
- Previously, different parties handled the website.
- The various companies providing digital marketing and web development services were missing out on essential channels.
- The previous web development team was using a template that was used for all their clients.
Project outcomes
We completed the digital marketing jumpstart for Beachwalk’s Elite Hotels and Resorts. This included a new website, market research, competitive research, topic research, keyword research, on-page optimization, technical optimization, performance optimization, content strategy development, content writing, and implementing our Pro data analytics framework.
We took over all components of website development and digital marketing services that many disjointed parties previously handled. The new website in digital marketing strategy is customized to fit the existing seasonal campaigns and financial systems that were still in place.
Digital marketing and website development services significantly increased targeted website traffic, website conversions, and online revenue.
Lesson learned & future direction.
We learned that taking over a project with many parties handling different components can be very complex, and the other parties tend not to be very cooperative. While this project was a success, we took on responsibilities outside what we aim to offer. This project taught us that we needed to define exactly what we offer more concretely and limit our services.
We continued working on this project for a year with our month-to-month digital marketing package. We continued to see increased traffic, conversions, and Revenue to the website. Around the time the COVID-19 pandemic hit, the hospitality industry was greatly negatively affected. We reduced our services to maintaining the website and ensuring no significant errors.
Digital Marketing
SEMrush, Google Lighthouse, Google Analytics, Google Search Console.
Custom Website Development
WordPress, HTML5, CSS3, PHP, Javascript.
Project Management & Design
Monday, Slack, Balsamiq, Sketch.
Product Development Techniques
User Stories, Product Roadmap, Kanban, Rapid Iterative Approach, Minimum Viable Product (MVP), User Feedback-driven Development, Agile Development.
Do You Want to Work With Us?
Thank you for taking the time to check out our website and what we have to offer. We are currently taking on new clients at Pronova Designs! Be sure to reach out to us if you believe that we would be a good fit for you.
Book Your Free Project Consultation Now
You can give us a call at (956) 254-0043 or email us at [email protected]. Additionally, you can fill out the website contact form on our contact page.
We look forward to hearing from you and working together!
JDM Hospitality
For almost three decades, JDM Capital Hospitality Management Group has been an industry expert in the field of hospitality and real estate investment. Our passion for the hospitality industry, as well as our unique experience, add a touch to the properties we work with. These abilities continue to enable us to identify hotel opportunities and to find value where others have looked passed it. JDM Capital is a multidimensional, fully integrated real estate organization.
Our passion and commitment to detail can be seen everywhere from the hotel’s design decisions, operational excellence and financial management of the underlying operating business.
We continue to perfect our craft and understanding of hospitality management, architecture, wine, food, and service within the hospitality industry. These well honed skills have allowed us to create hospitality experiences that drive demand and differentiate us from our competitors. We are not only knowledgeable, but dedicated producers, creating high value hospitality investments for clients and partners through our boutique hotel management company.
