Initially, we were recruited to help with this client’s Google Adwords campaign. This entailed analyzing and optimizing existing campaigns, performing Google Adwords specific keyword research, and implementing new campaigns in line with the company’s high-level marketing direction. Eventually, we were asked to work on the company’s website and its digital marketing efforts. Starting with an SEO Audit, we uncovered on-site technical issues and on-site content strategy opportunities. Running both the website’s SEO and the Google Adwords efforts proved to have a synergistic effect in that we had more control over aligning both digital assets.