Digital Product Development
Bring Your Vision to Life With Our Comprehensive Digital Product Development Packages
Creating innovative and successful digital products is complex. Here at Pronova Designs, we deeply understand the challenges of digital product development and offer comprehensive packages that address these obstacles head-on and ensure project success.
We aim to bring your vision to life by combining technical development expertise, artistic design creativity, and strategic business thinking.
Digital Product Creation Challenges
Digital product development poses a unique set of hurdles: to create valuable user experiences and tackle technical limitations while solving real-world pain points. Effective digital product development requires the following combination of disciplines:
Technical development expertise
Artistic design creativity
Strategic business thinking
Embracing Integrated Approaches for Digital Product Creation
In the digital product development space, a significant challenge stems from the tendency of app developers and UI/UX designers to concentrate solely on their primary areas of expertise. While specialization can be beneficial in certain situations, it often limits the creation of successful digital products. When app developers and designers restrict their focus to specific areas, they overlook critical aspects of digital product development outside their expertise. This can result in poor user experiences, functional issues, or missed market opportunities for innovation.
They rely on narrow specialization limits, adapting and keeping pace with the ever-evolving digital world. User expectations evolve rapidly, requiring a wide-spectrum understanding of digital product development, user research, user experience design, front-end and back-end development, data analytics, and technical scalability.
Following an integrated and interdisciplinary approach to digital product creation projects is necessary. This leads to developing digital products that seamlessly blend functionality, usability, aesthetics, and innovation — ultimately leading to more successful and impressive end products.
So, What Exactly is Digital Product Development?
Digital Product Development harnesses technology, creativity, and strategic business thinking to conceive, design, and build innovative digital solutions. It requires a cross-functional approach that combines user-centric design, agile development methodologies, and robust software engineering techniques.
At its core, it’s an innovation that encapsulates the journey from conceptual ideation to market deployment — ideas evolve into tangible digital solutions that captivate users and effectively address their needs.
Solving Common Challenges and Filling the Void
The digital product development process enables businesses and entrepreneurs to create pioneering digital experiences, streamline processes, optimize efficiency, and drive real growth. Organizations and individuals can unlock new opportunities, disrupt existing markets, and capitalize on the latest customer demands.
So, What Exactly is Digital Product Development?
Digital Product Development harnesses technology, creativity, and strategic business thinking to conceive, design, and build innovative digital solutions. It requires a cross-functional approach that combines user-centric design, agile development methodologies, and robust software engineering techniques.
At its core, it’s an innovation that encapsulates the journey from conceptual ideation to market deployment — ideas evolve into tangible digital solutions that captivate users and effectively address their needs.
Solving Common Challenges and Filling the Void
The digital product development process enables businesses and entrepreneurs to create pioneering digital experiences, streamline processes, optimize efficiency, and drive real growth. Organizations and individuals can unlock new opportunities, disrupt existing markets, and capitalize on the latest customer demands.
From Concept to Deployment: Bringing Your Product Vision to Life
We offer custom, end-to-end digital product development packages with a multidisciplinary approach. Our solution streamlines the entire digital product development process — enabling our clients to overcome the complex challenges of embarking on their innovative digital odyssey.
Cutting-edge Technical Development
Embrace the latest tech frameworks and stay ahead of the competition as we bring your vision to life with innovation, efficiency, and excellence.
High-performance & Scalable
Your digital product will be able to handle exponential growth and increased user traffic without compromising performance — offering a remarkable experience to your expanding user base.
Cross-platform & Responsive
It is essential to connect with users on all different types of devices. We ensure responsive design for your product that seamlessly works across all screens and devices – delivering a visually dynamic experience across all platforms.
State-of-the-art Tech Dev Frameworks
We sit at the vanguard of trailblazing tech and leverage breakthrough programming frameworks to create robust digital products. Our experienced developers are well-versed in the latest tools, languages, and frameworks, enabling us to choose the most suitable ones for your project’s requirements.
Our Full-stack Tech Arsenal
Frontend (Client-side)
- React Native for Native Cross-platform Mobile App Development
- Swift for Native iOS Mobile App Development
- Kotlin for Native Android Mobile App Development
Backend (Server-side)
- NodeJS
- ExpressJS
- GraphQL
- Apollo Server
Database
- MongoDB
- RethinkDB
Third-party API Integration
- Payment Gateways: PayPal, Stripe, Square
- Social Media: Facebook Graph API, Twitter API, Instagram API
- Maps and Geolocation: Google Maps API, Mapbox API
- Storage and File Sharing: Amazon S3 API, Google Drive API
- Communication: Twilio API, SendGrid API (Email Delivery), Pusher API (Real-time notifications)
- Analytics and Tracking: Google Analytics API, Mixpanel API
- Authentication and User Management: Auth0 API
- E-commerce Platforms: Shopify API, WooCommerce API
Groundbreaking Tech Integration
- Artificial Intelligence (AI)
- Machine Learning (ML)
- Augmented Reality (AR)
- Internet of Things (IoT)
- Big Data
Aesthetically Captivating & Functional UI/ UX Design
We ensure that your digital product’s design is visually appealing, intuitive, and optimized to balance aesthetics and functionality perfectly. We harmonize captivating elements with seamless interactions, in order for users to effortlessly navigate and accomplish their goals. Our UI/UX Design process leads to increased user satisfaction, retention, and conversion rates.
Structurally Sound Mockups
Our approach begins with mockups that lay the solid foundation for the user’s journey. We meticulously organize each element, considering the visual hierarchy, navigation, and architecture.
Pixel-perfect UI/UX Designs
Our team of skilled designers utilizes the latest design tools and techniques to create pixel-perfect UI/UX designs that are simply stunning.
Usability & UX Optimization Prototypes
We understand that your product’s ease of use severely influences user satisfaction and engagement. We create design prototypes that go through multiple iterations, ensuring an intuitive and smooth experience.
User-centric, Data-driven Business Model Strategy Development
Our approach to digital product development centers on placing the user at the core of all decisions and leveraging data-driven strategies. To create successful digital products, it is paramount to have a deep understanding of the market you are entering and a strategized business model that is anchored in objective data-based insights.
Market Research & Competitive Research
We invest time and effort into extensive market and competitive research — ensuring that our strategies consider the latest industry trends and insights.
User Feedback-driven Decision Making
Our user-centric approach means prioritizing user feedback throughout the development process. We believe that the best digital products are designed with the needs and desires of the end-users in mind. By actively listening to user feedback, we can make informed strategic decisions.
Quantitative A/B Feature Testing
This technique allows us to experiment with variations of features and functionalities, collecting data and insights to inform our decision-making. We continuously iterate and refine our ideas through lean hypothesis experimentation, seeking innovative solutions that can truly make a difference.
What Sets Us Apart?
Our transformative digital product development company is dedicated to providing high-quality, custom digital products tailored to each client’s unique needs. With a focus on delivering the highest level of care and attention to detail, we strive to provide comprehensive digital solutions that are both state-of-the-art and style-conscious. We are committed to data-driven decision-making to ensure clients succeed in their digital endeavors and achieve business growth.
Complete Plans with Cutting-edge Tech and an Integrated Approach
We take an integrated approach to digital product development — high tech, sound design, and validated business strategy. Our competitors tend to focus on one area of expertise. In contrast, we have the necessary tech, design, and business expertise to create game-changing products that will succeed. We take care of everything to ensure your project’s success.
We are highly engaged with our client’s goals and dedicated to seeing them succeed. Our competitors tend to churn out products regardless of market viability or if they genuinely solve the real-world problems you are trying to resolve. Our collaborative customer-driven approach is all about listening to your needs and delivering on the vision you strive to achieve. We deeply care about your brilliant ideas and add expert insights to turn them into a phenomenal digital masterpiece.
We use a rapidly iterative agile creation process for each stage of the digital product development project’s process. Generally, our competitors only apply Agile Development to the technical aspects of a digital product development project.
Pronova DPD Framework Features
Pronova Digital Product Development Playbook
We use a workbook that we’ve developed over time that incorporates the best product development principles for success. When your project is complete and your product is deployed, we will provide you with your project’s workbook that will have your product’s business strategy and plan organized. As your product progresses our workbook will help you keep your iterations organized as well as assist with running and tracking A/B testing on new features.
Minimum Viable Product (MVP)
The MVP is a version of your product or service that includes only the core features necessary to gather feedback and validate assumptions. An MVP allows us to rapidly test the underlying goals and assumptions of your idea. Throughout our entire digital product development process we test and gather feedback on each component of your product.
KPI Analytics Dashboard
We develop a custom, real-time dashboard to monitor your product’s progress with Key Performance Indicators (KPIs) and measure iterative success as you move forward.
Lean Startup Framework For Digital Product Development
Validated Learning:
The process of gaining insights and knowledge from real-world experiments and user interactions.
Build-Measure-Learn Feedback Loop:
Quickly build a version of the product, measure the impact and feedback, and learn from the data for informed decision-making.
Innovation Accounting:
Using truly actionable KPI metrics that help guide experiments and decision-making toward achieving sustainable growth.
User Feedback-driven Development
An iterative approach to product creation that actively collects and incorporates feedback from users throughout the development process. By incorporating user feedback early and often — we gain valuable insights, identify areas for improvement, and make objective, data-driven decisions to create a product that users actually want.
Agile Project Management & Kanban
Agile practices help respond to change, manage uncertainty, and incrementally improve. In contrast to the Waterfall Method, Agile techniques promote frequent iterations and adaptive development.
● Iterative: Adjustments and additions are implemented based on user testing and user feedback.
● Rapid: The need for speed and quick iterations is emphasized to maximize adaptability.
● Organized: Streamlines the systematic structure for defining, executing, delegating, and testing project tasks.
● Trackable: Progress can easily be analyzed to understand the project effectiveness and efficiency.
Pronova Digital Product Development Process
Concept
Project Discovery
Market Research
Competitive Research
Business Strategy Definition
Project Planning
Dev
Technical Development
Front-end Development
Back-end Development
Design
Intuitive UI/UX Design
Structural Mockups
Pixel-perfect Designs
Interactive Prototyping
Launch
Quality Assurance & Launch
Testing
Cross-Platform Compatibility
Performance Optimization
Deployment
iOS & Android App Stores
Web App Server
Digital Product Development Package Options
Basic MVP Package
- Suitable for small-scale projects with relatively simple requirements
- Basic user research and wireframing
- Minimal design customization
- Development on a single platform (e.g., web or mobile)
- Basic quality assurance and testing
Advanced Beta Package
- Suitable for medium-scale projects with more complex features
- In-depth research
- Customized UI/UX design and Prototyping
- Development on two platforms (e.g. web, mobile)
- Integration with third-party services or APIs
- Enhanced quality assurance and testing
Premium Gold Package
- Suitable for large-scale projects with extensive complexity
- Comprehensive research
- Highly customized UI/UX design and advanced prototyping
- Cross-platform development (e.g., web, mobile, desktop)
- Advanced integration, API development, and data management
- Incorporation of Groundbreak Technology
- Rigorous quality assurance, security audits, and performance optimization
Digital Product Development Package Pricing
Basic
- Small Product Size
- Limited Research
- Basic Wireframing
- Minimal UI/UX Design Customization
- Single platform
- Basic Quality Assurance/Testing
- 1 Month Post-launch Support
- Analytics/Reporting
Advanced
- Medium Product Size
- In-depth Research
- Advanced Wireframing
- Customized UI/UX Design
- Basic Prototyping
- Multiple platforms
- Advanced API Integration
- Enhanced Quality Assurance/Testing
- 2 Month Post-launch Support
- Analytics/Reporting
Premium
- Large Product Size
- Comprehensive Research
- Advanced Wireframing
- Highly customized UI/UX Design
- Advanced Prototyping
- Omni-platform
- Expert API Integration
- Groundbreaking Tech
- Rigorous Quality Assurance/Testing
- 3 Month Post-launch Support
- Analytics/Reporting
Let Us Bring Your Digital Product to Life
Pronova Designs is a leading digital product development company that works with you, from conceptualizing an idea to deploying your innovative masterpiece, offering you various digital development services. We are not all talk — we are a seasoned force in the digital solution industry with a flair for pioneering that will exceed your expectations and deliver end-users an experience they will never forget.
Your innovation journey can start today.
Contact us today for a free evaluation, and we can explore the digital product development opportunities that await you!
App Dev
Our Tested Approach to App Development
We offer full stack app development services. We make it a point to use a rapid iterative approach for app development whenever possible. Our process begins with heavy emphasis on understanding and mapping out our client’s vision. We believe that the successful development and deployment of an app starts with in-depth app development consultation and project planning. Fully defining the app’s goals and unique business model from the start, allows for a more fluid and productive development flow.
Once we have defined the client’s vision, we move on to the Conceptual Screen Mockups & Feature Flow developmental phase. We visually mockup the required screens for the app and detail how each screen will flow together. We implement a rapid iteration approach during this phase. We encourage gathering mockup feedback from potential users. This user feedback helps us work through two or three sets of mockup iterations. We believe by working out any issues or shortcomings pertaining to the app’s initial plan early on, will allow us to provide the best possible market-ready app.
Once we have worked through a two to three iterations of an app’s mockups based on user feedback, we move on to the User Interface Planning & Design phase. We have the capabilities and expertise to design for iOS and Android devices. Our designs are laid out primarily using the Sketch UI design tool. Additionally, we use Adobe Photoshop and Adobe Illustrator as needed. Our designs will incorporate Native UI Elements for both iOS and Android. We believe that using native elements allows for a better user experience and a more fluid technical development process. Depending on a project’s specific needs, we will design the app for cross-device compatibility.
We develop natively programmed mobile apps for iOS & Android.
- Our iOS mobile apps are developed with Swift 4 and xCode.
- Our Android mobile apps are developed with Java and Android Studio.
Our Web Apps are developed using the cutting-edge ReactJS Javascript framework along with Redux, & ES6.
We utilize various server-side and database frameworks for backend development. Depending on the requirements and goals of a mobile application we use the most effective combination of various Server-side Frameworks, Backend-as-a-Service (BaaS), Platform-as-as-Service (PaaS), and Database Systems.
We engage in rigorous app testing to ensure a smoothly functioning app. During development we use simulated devices for both iOS and Android. After we have a majority of the programming completed we use actual iOS and Android devices. In order to make testing and efficient and effective as possible, we make use of integrated crash reporting using Crashlytics. If we find that an app is running sluggishly or underperforming in any way we engage in resource usage analysis and performance optimization to enhance an app’s functionality.
Once we have successfully developed and thoroughly tested an application, we take care of all the necessary deployment efforts.
Depending on an app project’s requirements, this can include:
- Deployment to the iOS App Store.
- Deployment to the Android Play store.
- Deployment to the Web.
How it works
This app does everything you could possibly want it to do and not only that, it is beautifully and designed and extremely intuitive to use.
Elite Support
A perfect responsive theme powered with selective options for different screen and monitors.
Get In Contact With Us
Let's Get Started On Your App As Soon As Possible!
Pronova Designs Project Portfolio
Website Development
What to Look for in a Website Development Company
Pronova Designs is a Rio Grande Valley website development company in Texas. We work with our clients to develop websites that accomplish real business goals. We can help you build anything from simple marketing websites to more complex eCommerce websites.
But don’t take our word for it
This page will describe what you should look for in Rio Grande Valley web developers and break down the decision-making process. Here’s what we will cover:
- You’ll learn the signs of an outdated website
- You’ll discover how much goes on “behind the scenes” — the intricate coding that keeps your website performing at top speed
- You’ll explore the idea of SEO keywords and digital marketing strategy execution to bring your website to the front of the search page
How to Get a Website that Proves Its Value
In short, our website development company in Austin TX will build you one. But just so you understand what that involves, let’s review the basic need-to-haves of a cutting-edge, SEO-ready website here:
Your website is the beating heart of your digital presence
Without a modernized and reliable website, all other digital marketing efforts, like email and social media campaigns will be negatively affected. For this reason, it is important that a great deal of effort is put forth when developing your website.
Content Management System (CMS)
A website need’s a content management system (CMS) that is stable, consistent, and easy to use. It’s surprising how many website development companies use here-today-gone-tomorrow CMS systems. Some are developed for niche reasons that entirely make sense within their format, but our clients, who are mainstream service providers, need a stable CMS they can trust.
At our Austin web development firm company, we use the WordPress CMS because it is the industry standard. WP is OpenSource and can be adapted by designers; better still, it’s easily understood by users. Always ask for WordPress.
Builds brand awareness, drives better traffic, converts visitors into customers
Today’s website must have a fast loading speed and be SEO-ready to rank in Google and other search engines. Why is this important? Because 95% of all traffic never leaves the first search page.
Once you set up your marketing funnel, you will have the benchmark that determines how well you’ll hit your marketing goals. Our digital marketing services will help you identify your benchmarks and take action.
What Our Austin Texas Web Development Company Offers
Stylistic Design & Branding
We provide custom web design in Austin TX. We intimately consult with our clients to understand their existing brand and reflect this within each aspect of their new website. We incorporate existing color schemes, fonts, logos, and other design elements that effectively reach the client’s target audience. A style guide including brand color scheme and typography will be presented upon completion.
Mockups & Wireframing
Structurally we map out all website pages, features, and navigation. The website design and development process starts with creating a “wireframe” that logically lays out the conceptual layout and navigation to deliver an intuitive user experience while preserving the company vision.
Technical Development
We will execute the new company website. WordPress will be configured to allow administrative personnel to make additions and adjustments to the content elements of the website.
Performance VPS Hosting
Today’s biggest Internet challenge is cybersecurity. Our web hosting company in Austin Texas will set up your website’s hosting environment using a dedicated virtual private server (VPS). Our dedicated VPS provides a website hosting solution that does not share server resources with other websites. This type of solution allows for higher server loads, faster server speed, and a more reliable level of service.
Monthly Maintenance
We provide website maintenance in Austin TX to make sure your website is continually achieving the highest performance scores possible while keeping WordPress and WordPress Plugins up-to-date and fixing future compatibility issues.
For Exisiting Websites
If you already have a website, we will analyze and port the existing website’s content to maintain consistency between the old website and new.
Are you ready for a secure, cutting-edge, SEO-ready website to make your marketing dreams come true?
Call us or message us today to schedule a free and personalized consultation!
UI/UX Design
What is UI/UX Design?
User interface (UI) and user experience (UX) handle different aspects of website and app building. Put simply, UI is about “signpost” coding – buttons, toggles, icons, etc. through which the user navigates the site. While UX is about how easily the user accepts the UI and the overall interactive experience. For instance, do users rush to engage? Are there significant pauses between engagement activities?
Goals of Good User Experience Design
Client hesitation is a challenge that business owners know only too well. You’ve probably developed defensive maneuvers that bring your clients to “yes.” Your web presence is a reflection of your business – an extension of the products and services you offer. It’s also an effective engagement hub between you and your clients, once you’ve reached them.
Many websites and apps catch fire right away, some even earning media attention for their popularity. Exhilarating as publicity may be, those eyeballs may not translate into sales. To recognize what to look for in a winning UX experience, let’s go step-by-step through the process. Are you ready?
Deep Dive: The Difference Between UI and UX
As we mentioned earlier, user interface (UI) design is graphics-oriented, creating the look and functionality of the pages; while user experience (UX) design focuses on user interaction and engagement. In both cases, however, the emphasis is on the “user.”
You don’t have to become an expert
Just think of:
- UI as creating a magazine cover, putting all the visual elements in place.
- UX as the effect of the magazine cover on readers: gauging their reactions, and perhaps changing the cover lines for more impact.
Enlist a UI UX Design Company
Do not make the mistake of thinking – or let others convince you – that UI/UX design is “touchy-feely” and does not need to be prioritized at the outset. In the past, technical developers, intent on wire-framing a site, may have done so. This often resulted in many, many adjustments, or even confused or dissatisfied users if not corrected.
The World of UI/UX Design is Constantly Evolving
At Pronova Designs, we keep up-to-date with UI/UX design’s ongoing development, so that your website remains competitive.
We do this by:
- Delivering tested designs to keep your UI/UX current.
- Pronova Designs’ UI app design process uses functional wireframes and customized user flow.
- Ensuring that your UI/UX designs make sense on all platforms, smoothly transitioning between web and mobile for an optimal user experience.
User Interface Designs for Web, Mobile Apps, or Both?
Today’s UI/UX design and development services focus on two digital settings — web and mobile. While a web interface can adapt to the size of a smartphone screen, mobile apps are built with smartphones in mind and created for such platforms as iOS or Android.
The advantage of a web user experience that adapts to mobile device screens is the ease of accessibility. But if you require mobile device-specific functionality or you wish to transfer sensitive data, a mobile app has greater functionality potential and more security features. With an optimized UI design mobile app, your business gains the potential for exponential growth, since more than 6.3 billion all over the world are glued to their smartphones.
User Interface and User Experience Design Process
We use our tried and true UI/UX design process while constantly incorporating your feedback throughout.
Mockups with Balsamiq
We use Balsamiq to produce and rapidly iterate structural mockups after working directly with you to define the project's plan.
Pixel Perfect Design with Sketch
We use Sketch to create high-fidelity designs that are cross-platform and can be easily passed off to developers.
Design Prototyping with Sketch
We use Sketch's powerful design prototyping tools to develop interactive designs so that everyone can collaborate on in the cloud.
Choose Pronova Designs for Your UI/UX Design and Development Services
For business owners, the purposes of UI/UX design are to create an incomparable brand presence and an irresistible sales funnel. Companies can acquire new users and business partnerships, keep existing users or business partnerships and impress them all.
At Pronova Designs, we help you accomplish these goals by making your web presence as easy to use and as visually appealing as possible. We have a background in both the technical and design aspects of the website and app development process, and we see design as equally important as technical execution.
Our user experience design services are some of the best
Here at Pronova Designs, our team uses cutting-edge UI/UX design processes to structurally and aesthetically bring your app or website to life. Mobile app UI design best practices include several abilities for your customers to connect with you and your business. Our interactive designs are routinely tested and researched to ensure the best results. We offer:
- Mobile app UI/UX design
- Hybrid app UI design
- UI design app for iPad
- UI design of Android app
There’s no blind-siding. We construct interactive prototypes, including mockups and demos, so you can be sure to follow along during every step in the process.
Move towards the Future and Don’t Look Back!
UI/UX design and development will determine the future of Internet marketing for the foreseeable future. Having a cutting-edge UI/UX design for your digital asset is an investment in that future.
Call or schedule your free consultation today!
Digital Marketing
SEO Services in Brownsville, Texas for an Antiquated Digital Existence
A Basic Website is No Longer Enough
There was once a time when just having a basic website was enough to effectively have an online presence. Unfortunately, those days have very much ended and now having a strong online presence requires a special set of skills and a thorough understanding of how complex search engines and social media platforms work.
Furthermore, profound insights for decision-making can be derived from advanced data analytic platforms. But improper implementation and analysis of these analytics can lead to great opportunity costs.
Until this point, most companies haven’t realized the missed opportunities that confining your digital strategy to a basic website causes. A lot of the time, a company’s website is seen as a peripheral marketing tool to its traditional marketing initiatives. The fact is a company’s website and digital presence can be much more.
Don't restrict your digital presence
Search engines, such as Google, have special algorithms that analyze your website and try to understand what it is about and if it has validity. Without taking into account how Google analyzes your website, you will end up lacking a search engine presence. Furthermore, by not organizing and curating your website’s content, you will face the issue of not driving targeted traffic and low search engine rankings.
Many companies do not have a dedicated digital marketing department necessary for capitalizing on digital marketing opportunities. While some do, the hiring and management of a digital marketing and web development team is complex and costly.
Ultimately, ignoring digital marketing opportunities leads to a lack of qualified leads from digital marketing channels and poor digital brand recognition.
Our Solution: An Integrated Digital Marketing Strategy
We offer customized digital marketing packages that include everything needed to maximize your online presence and drive targeted traffic, getting your company useful website conversions. We apply cutting-edge digital marketing techniques and use the Lean Startup method to rapidly test, measure, and learn what works best for you. Our packages offer a full digital marketing suite of essential services that you can learn more about below.
SEO Audit
An SEO Audit will be performed to reveal issues with Technical SEO, Content SEO, and other areas where sitewide SEO Quality can be improved.
Here is a quick breakdown of our SEO Auditing process:
- Analyze and identify issues with the On-Site Technical SEO of the website.
- Inspect each page’s On-Site Content for SEO Optimization Effectiveness.
- Measure Current Keyword Rankings and Keyword Competition.
- Survey the website’s Link Quality.
- Perform a Google Analytics & Google Search Console Audit.
SEO Keyword Research & Competitive Research
The keyword analysis from the SEO Audit will allow us to generate a more targeted keyword strategy to increase search engine visibility, decrease bounce rate, and increase conversion rate.
Competitive keyword research and analysis with be performed on all selected target keywords. This Competitive SEO investigation will gather information pertaining to the competition’s SEO strategy and help determine how we can best compete for our target keywords.
We always take in account the client’s desired target buyer personas and leverage existing keywords.
Digital Marketing Content Strategy
We will determine each content page’s focus keyword and supporting keywords selected from the developed keyword portfolio. We use this information to map out a content strategy blueprint for each content page in terms of keywords, content flow, internal linking, and other elements.
Content Creation
We will create new page copy, or optimize existing copy, based on the SEO Blueprint laid out during the Content Strategy Development phase. We will optimize each page element that contributes to the page’s SEO, while sticking to the SEO Blueprint. Using the AIDA approach to copywriting, we will produce effective content that maximizes conversion potential. Once all copywriting efforts are completed, we will ensure compliance with the current SEO copywriting guidelines.
Web Development
Our plans will provide your company with a cutting-edge, technically optimized website. This digital asset will act as the epicenter for all digital marketing efforts.
On-site Digital Marketing
Your website will be optimized based on the targeted keywords we research and technical site-wide optimization. We optimize the website and its content pages to ensure each component is SEO-Ready in terms of Google’s Current SEO Guidelines.
Technical SEO
We optimize the website and its content pages to ensure each component is SEO-Ready in terms of Google’s Current SEO Guidelines.
Here is a short-list of technical SEO areas we focus on:
- Schema Markup Implementation, AMP Validation, SSL Certificate Configuration, Proper Redirect Configuration, Proper Pagination Configuration, Spam Score Analysis, Cache System Configuration, Broken Links Analysis, Indexation & Accessibility Quality.
- Ensuring optimal page speed and a mobile-friendly user experience.
Data Analytics & Reporting
The data analytics will be primarily implemented with the Google Analytics Suite. We will set up and configure Google Analytics to collect, organize, analyze and present website data analytics in a streamlined fashion.
Digital Paid Ads
Whether it’s through Social Media Ads or Google Ads, our experts will create campaigns designed to drive quality traffic to your website.
Social Media Marketing
We will work with you to put together social media campaigns to connect you with your clients. In addition, we will optimize your social media profiles and grow your social media following.
Email Marketing
Targeted email campaigns will keep your brand in the mind of your clients. Properly placed calls to action will help convert your leads into sales.
Video Marketing Optimization (VMO)
We will help create short promotional videos for your company. We will use these to enhance the website’s content. Furthermore, we will create a YouTube page for your company, upload the videos to YouTube, and optimize your YouTube page and video listings.
Client Discovery & Market Analysis
Our business analyst meets with you to learn about your high-level business goals. Through competitive analysis and industry research, we will partner with you to develop a customized marketing strategy. We take client discovery extremely seriously.
Two mandatory client discovery phases are required for each project we take on. The first discovery phase aims to better understand the client’s high-level business model and company objectives. The second discovery phase aims to review the progress of the project and obtain feedback to ensure we are approaching each aspect of the project in line with the client’s vision.
To successfully assist in achieving a specific business goal, we must fully understand a client’s business and the strategic direction they want to take. To ensure this success we make sure to define concrete digital marketing objectives that will meet the demands of the high-level business goals.
Exclusive Clientele
We are a boutique digital marketing agency, so we are highly selective with our clientele. We do not have tons of clients that we are constantly juggling. We only work with clients that we can provide valuable results for and understand the value of the service that we are offering. We create custom solutions for our clients and provide highly personalized service.
Non-compete Custom Solutions
We approach each project looking to provide the most effective and efficient solution possible to meet your business goals. We aim to drive quality traffic and targeted leads, do not accept client competitors, and make all strategic decisions based on analytical data.
End-to-End Packages
Our in-house digital marketing expertise encompasses the full skill stack required to implement and maintain an effective integrated digital marketing strategy. This includes website design, website development, market research, SEO auditing, on-site SEO, technical SEO, keyword research, competitive analysis, social media marketing, video marketing, and data analytics.
Why Choose Us
Our number one focus is to understand your business-level goals and provide you with the most effective integrated digital marketing solution that will get you the results that you need. Only once we’ve gotten a firm understanding of your current market position, digital presence, and business goals do we continue to develop a customized project plan for you.
Metrics are at the foundation of all Internet marketing
When our content design company builds awesome websites geared toward driving brand awareness and visitor conversion (which is all the time), we test them for performance loading speed and their relation to digital visibility and better traffic stats. We also compare them to the old website to demonstrate the benefits of having a cutting-edge company website. Later, we compare both sites again, this time looking at stats that highlight digital visibility, traffic amount and quality, conversions, and lead generation.
A data analytics dashboard framework for providing straightforward and actionable insights for digital marketing clients that will allow for an easy understanding of the most important growth-focused KPIs for confident decision-making and reliable experimentation.
The analytics dashboard will primarily be focused on the website since it is the main digital asset for our integrated digital marketing framework. It will also include two or three actionable KPI metrics for each digital marketing channel we use in order to understand each channel’s performance and growth while also enabling experimentation that cannot be effectively measured with the website’s actionable KPI analytics dashboard.
Pronova Designs Digital Marketing Packages
Check out the different packages we offer for your digital marketing needs.
Jumpstart Digital Marketing
Everything you need to get your integrated digital market strategy up and running. We highly suggest getting this package completed before you move into a month-to-month digital marketing package because our digital marketing jumpstart lays a strong base to maximize the effectiveness of subsequent digital marketing efforts. Without the digital marketing jumpstart, it is hard to make sure we have everything covered while running your digital marketing campaigns.
Month-to-month Digital Marketing
Continue to grow and incrementally expand your digital marketing presence. Each month we review analytics and come up with a customized digital marketing plan based on what we learn to best meet your goals. We consistently run tests on our implemented strategies to make sure that we are making progress and that your progress doesn’t stagnate.
Let's Work Together & Expand Your Digital Presence
Call or schedule your free consultation today!