What to Look for in a Website Development Company
Pronova Designs is an Austin website development company that is based in the Tech Capital of Texas. We work with our clients to develop websites that accomplish high-level business goals. We can help you develop anything from simple marketing websites to more complex eCommerce websites.
But don’t take our word for it
On this page, we’ll describe what you should be looking for in Austin web developers and break down the decision-making process. Here’s what we will cover:
- You’ll learn the signs of an outdated website
- You’ll discover how much goes on “behind the scenes” — the intricate coding that keeps your website performing at top speed
- You’ll explore the idea of SEO keywords and digital marketing strategy execution to bring your website to the front of the search page
Signs of an Outdated, Unfriendly, or Useless Website
If you’re not involved in the day-to-day workings of your website, you may not have noticed a decrease in functionality. If you are generally skeptical of websites, it may even be what you expected.
Signs of obsoleteness will continue to appear
As bad links riddle your page, malicious comments pierce your firewall, Twitter fountains spew gobbledygook and refresh clocks spin to time out. The death knell is near when third-party software used to display your site – or measure its performance – sunset, as in the case of Google Analytics in 2023.
Changes to your website can only be made by a technician
This situation demonstrates not how your website is complicated but how dangerously narrow your access is to it.n Being able to pivot your messages immediately or expeditiously remove errors is vital to the health of your organization. Access can’t be handed to only one person.
Your website only gets traffic when you show it to people
You may not realize this if you haven’t cleared your web history in a while, but try searching for your site once you have cleared it. The #fail means it’s optimized to an ancient web browser and also has no SEO ranking. Whatever you’re paying for this, you’re being overcharged.
How to Get a Website that Proves Its Value
In short, our website development company in Austin TX will build you one. But just so you understand what that involves, let’s review the basic need-to-haves of a cutting-edge, SEO-ready website here:
Your website is the beating heart of your digital presence
Without a modernized and reliable website, all other digital marketing efforts, like email and social media campaigns will be negatively affected. For this reason, it is important that a great deal of effort is put forth when developing your website.
Content Management System (CMS)
A website need’s a content management system (CMS) that is stable, consistent, and easy to use. It’s surprising how many website development companies use here-today-gone-tomorrow CMS systems. Some are developed for niche reasons that entirely make sense within their format, but our clients, who are mainstream service providers, need a stable CMS they can trust.
At our Austin web development firm company, we use the WordPress CMS because it is the industry standard. WP is OpenSource and can be adapted by designers; better still, it’s easily understood by users. Always ask for WordPress.
Builds brand awareness, drives better traffic, converts visitors into customers
Today’s website must have a fast loading speed and be SEO-ready to rank in Google and other search engines. Why is this important? Because 95% of all traffic never leaves the first search page.
Once you set up your marketing funnel, you will have the benchmark that determines how well you’ll hit your marketing goals. Our digital marketing services will help you identify your benchmarks and take action.
What Our Austin Texas Web Development Company Offers
Stylistic Design & Branding
We provide custom web design in Austin TX. We intimately consult with our clients to understand their existing brand and reflect this within each aspect of their new website. We incorporate existing color schemes, fonts, logos, and other design elements that effectively reach the client’s target audience. A style guide including brand color scheme and typography will be presented upon completion.
Mockups & Wireframing
Structurally we map out all website pages, features, and navigation. The website design and development process starts with creating a “wireframe” that logically lays out the conceptual layout and navigation to deliver an intuitive user experience while preserving the company vision.
Technical Development
We will execute the new company website. WordPress will be configured to allow administrative personnel to make additions and adjustments to the content elements of the website.
Performance VPS Hosting
Today’s biggest Internet challenge is cybersecurity. Our web hosting company in Austin Texas will set up your website’s hosting environment using a dedicated virtual private server (VPS). Our dedicated VPS provides a website hosting solution that does not share server resources with other websites. This type of solution allows for higher server loads, faster server speed, and a more reliable level of service.
Monthly Maintenance
We provide website maintenance in Austin TX to make sure your website is continually achieving the highest performance scores possible while keeping WordPress and WordPress Plugins up-to-date and fixing future compatibility issues.
For Exisiting Websites
If you already have a website, we will analyze and port the existing website’s content to maintain consistency between the old website and new.
Are you ready for a secure, cutting-edge, SEO-ready website to make your marketing dreams come true?
Call us or message us today to schedule a free and personalized consultation!